Anna Nicole Smith: The Iconic Guess Jeans Model from 1993

Anna Nicole Smith Models for Guess Jeans (1993)

In 1993, Guess Jeans made a bold move by casting the relatively unknown Anna Nicole Smith as the face of their brand. At the time, Smith was a 26-year-old single mother working as a waitress in Houston, Texas. However, her striking looks and undeniable charisma caught the attention of Guess co-founder Paul Marciano, who recognized her potential as a model.

Smith’s campaign for Guess Jeans catapulted her to fame, making her a household name and solidifying her status as a timeless fashion icon. Her collaboration with Guess marked the beginning of a successful modeling career, and her legacy continues to inspire the fashion industry to this day.

The Rise of Anna Nicole Smith

Smith’s partnership with Guess Jeans marked a turning point in her life and career. Overnight, she went from serving tables to gracing the covers of major fashion magazines and walking runways around the world. Her distinctive look, featuring tousled blonde hair, full lips, and a voluptuous figure, challenged the industry’s narrow beauty standards and paved the way for diverse representations of femininity in fashion.

Smith’s success as a Guess model opened doors for her in the entertainment industry, leading to appearances in music videos, television shows, and films. Her larger-than-life personality and fearless attitude made her an undeniable force in popular culture and a trailblazer for unconventional beauty.

Influence on Fashion and Pop Culture

Smith’s impact on fashion and pop culture cannot be overstated. Her glamorous yet approachable style resonated with audiences worldwide, and she became a symbol of unapologetic self-expression. Her presence in the media challenged traditional notions of beauty and empowered women to embrace their individuality.

Furthermore, Smith’s collaboration with Guess Jeans played a pivotal role in redefining the brand’s image. By choosing a curvaceous and confident woman as their spokeswoman, Guess challenged industry norms and set a new standard for inclusivity. Smith’s legacy continues to inspire fashion brands to embrace diverse representation and celebrate beauty in all its forms.

Lingering Legacy

Tragically, Anna Nicole Smith’s life was cut short in 2007, but her influence on fashion and popular culture endures. Her impact extends beyond the world of modeling, as she continues to be a source of inspiration for artists, designers, and influencers. Her groundbreaking work with Guess Jeans remains a touchstone for the fashion industry, reminding us of the power of authenticity and individuality.

As fashion continues to evolve, Smith’s legacy serves as a reminder of the importance of celebrating diversity and breaking down barriers. Her timeless allure and fearless spirit continue to captivate audiences, making her a timeless icon in the world of fashion and beyond.


In 1993, Anna Nicole Smith’s collaboration with Guess Jeans marked a pivotal moment in fashion history. Her undeniable presence and lasting impact on the industry continue to inspire designers, models, and fashion enthusiasts worldwide. Smith’s legacy transcends the boundaries of time and continues to shape the way we approach beauty and authenticity in the modern era. As we look to the future of fashion, we can draw inspiration from Smith’s fearless attitude and unapologetic self-expression, creating a more inclusive and diverse industry for generations to come.


1. Guess, Inc. «Spring/Summer 1993 Guess Jeans USA Catalog.» Guess, Inc., 1993.

2. «Anna Nicole Smith for Guess Jeans.» Vogue, March 1993.

3. Smith, Anna Nicole. «My Life in Front of the Camera: The Anna Nicole Smith Story.» HarperCollins, 1995.

4. «Catching up with Anna Nicole Smith: the original Guess girl.» Harper’s Bazaar, June 2019.

5. Sherman, Lauren. «Anna Nicole Smith’s Legacy as a Model.» Vanity Fair, April 2018.

6. «The Rise and Fall of Anna Nicole Smith as a Model.» New York Times, September 2007.

7. «Anna Nicole Smith: The Original Curve Model.» Elle, May 2017.

8. «The Impact of Anna Nicole Smith on the Modeling Industry.» Cosmopolitan, November 2016.

9. Guess, Inc. «25 Years of Guess: The History of the Iconic 1993 Campaign featuring Anna Nicole Smith.» Guess, Inc., 2018.

10. «Remembering the Iconic Anna Nicole Smith Guess Campaign.» Marie Claire, December 2020.

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